Carglass

Carglass is one of Belgium’s most recognisable brands—built on trust, service, and consistency.
But even category leaders need to stay culturally relevant.
With a new generation of drivers on the road and expectations around service, speed, and storytelling changing fast, the brand wanted to refresh how it showed up online—without losing what made it iconic.

Challenge

Awareness was already there. The real task? Earning attention.
Carglass needed a social presence that matched its real-world presence: smart, clear, and human. The opportunity was to go from being known for what they do to being remembered for how they make people feel. At the same time, there was a renewed focus on employer branding, future-proof visibility, and connecting with a broader, younger audience.

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Our strategic take

We leaned into the idea of reassurance at scale—the kind that makes people stop scrolling, not just out of need, but recognition.
That meant blending timeless brand cues with flexible, low-threshold storytelling.
The result? A narrative structure that flexes across platforms and personas while reinforcing Carglass as a brand that’s always just ahead of the curve.

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What we made

• A content ecosystem structured around trust, trends, and talent
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• Social-first storytelling across Instagram, Facebook, LinkedIn and TikTok
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• Formats that ranged from expert-led behind-the-scenes to playful POVs
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• A dual focus on brand and employer visibility, built into always-on content
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• An agile paid strategy with smart segmentation and funnel thinking
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• Content designed for real people—not just car owners, but colleagues and community members

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Why it matters

Not every brand needs to reinvent itself—but even the strongest ones need to refresh how they’re felt. Carglass didn’t need to get louder. It needed to become more relatable. That’s where we came in.

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