LolaLiza has been a staple in the Belgian fashion scene for years. Known for vibrant style and joyful design, the brand wanted to make its digital voice as warm and accessible as its in-store experience. And most of all? Activate its social community.
Challenge
LolaLiza’s audience is loyal and vocal—but maintaining that level of engagement takes more than just content. The brand needed:
consistent community management.
real-time customer dialogue.
structured insights that could feed back into product and marketing.
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Our strategic take
We became the bridge between brand and customer. Not just responding to messages—but spotting patterns, tracking sentiment, and using social as a real-time intelligence tool.
What we made
A tailored tone-of-voice playbook for our team
End-to-end community management: comments, DMs, mentions
Weekly trend reports from live feedback
Constant collaboration with the LolaLiza marketing team through meetings and messaging channels
Why it matters
Today’s best brands aren’t just broadcast channels. They’re responsive, listening organisms. LolaLiza proves that talking back is the new marketing.
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