Gervi

Gervi is a Belgian wellness retailer with a premium range of jacuzzis, saunas, swim spas and infrared cabins. With eight showrooms and a strong reputation, they were already present in the physical world—but in a market where inspiration starts online, presence isn’t enough. The next step: becoming not just known for wellness, but felt.

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Challenge

Wellness means something different to everyone. For Gervi, the challenge was to own that idea in a way that was elegant, approachable, and emotionally resonant—not just functional or promotional. The brand needed to reach new audiences while staying true to its premium experience and full-service promise.

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Our strategic take

We reframed Gervi’s value from product-led to time-led. What they really sell isn’t a spa or sauna—it’s a better way to spend time.
That shift allowed us to open up the brand to a broader audience, from design-lovers to busy parents, while preserving its feeling of calm expertise.

What we made

• A refreshed content approach across Instagram, Facebook, TikTok and Pinterest
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• A tone of voice rooted in warmth and lifestyle, not hard sell
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• Storylines that balance product inspiration with emotional triggers
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• Paid media that blends awareness, aspiration, and conversion in one system
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• Monthly insights and continuous refinement loops based on real-time data

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Why it matters

True wellness brands don’t just sell comfort. They embody it—everywhere they show up. For Gervi, digital now feels as welcoming as the first step into a warm sauna.

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