PURASANA

Set the scene. Who is the client, what market are they in, and what makes them interesting?
Add just enough color to show you get their world.

Purasana is a Belgian health brand with a broad range of natural food supplements and superfoods.
As the wellness market exploded on social and e-commerce, Purasana wanted to claim relevance with a younger, lifestyle-driven audience—without losing authenticity.

Challenge

Explain the client ask, but dig deeper. What was the strategic challenge behind it? This shows your brains, not just your execution.

The brief: launch a summer campaign to drive awareness and boost online sales. The challenge: compete in a saturated health & wellness space where every brand promises “energy,” “balance,” and “glow.” We had to make Purasana stand out—not by shouting louder, but by resonating deeper.

The challenge wasn’t awareness—it was relevance. Meli needed to build:

• a clear, consistent social identity.
  
• higher engagement in-feed.
  
• and a better presence in video-first formats.
  

The risk? Sounding too sweet or too safe to truly stand out.

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Our strategic take

How did you think before you create? This is where you show how you cracked the case.

Our insight: people don’t shop supplements—they shop aspirations. Summer is when routines get looser, people want to feel light, vibrant, and confident. So we shifted the conversation from product benefits to emotional lifestyle cues.

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What we made

Now walk through what you did, clearly but stylishly. Avoid a laundry list—highlight the big ideas, channels, and choices that shaped the campaign.We built a full-funnel digital campaign powered by:

Always-on content tailored to each platform’s vibeA social rebrand rooted in “pure + playful”

• A sun-drenched creative concept rooted in “feel good fuel”
  
  
• Instagram-first visuals with real creators mixing powders into summer moments (think: iced matcha on balconies, morning routines in bikinis)
  
  
• Paid social that balanced aspirational visuals with smart targeting
  
  
• Always-on content production in-house: photos, video, reels

The results

Even if you can’t share exact numbers, show momentum. Think metrics, reactions, business impact, or cultural relevance.

• A measurable lift in online sales during summer months
  
  
• Their best-performing organic content to date
  
  
• Higher engagement from younger audiences (25–35 y/o)

Most importantly: the brand shifted from supplement shelf to social summer staple.A sun-drenched creative concept rooted in “feel good fuel”

Why it matters

End with a short reflection. What does this case say about your agency’s philosophy or how modern brands should show up?

• We believe the best campaigns don’t interrupt—they invite. Purasana didn’t just push product.
  They became part of people’s sunny-day rituals.

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