River Woods

River Woods is a premium fashion label rooted in timeless American heritage and known for its high-quality wardrobe staples.
Their collections spoke for themselves—but their digital performance didn’t.
In a world where fashion discovery starts with a scroll, the brand needed to bridge the gap between beautiful clothes and digital sales.

Challenge

River Woods had a loyal customer base, an impressive product range, and a strong brand image—but lacked a clear digital growth engine. There was no performance-focused funnel, no structured paid strategy, and no synergy between Instagram and e-commerce. In short: lots of style, little structure. The challenge? Turn social media into a sales machine without losing brand soul.

Our strategic take

We brought a performance-first mindset to a brand-first business. ROAS became our north star.
Rather than just making content that looked good, we built a funnel that moved users from impression to conversion—strategically, creatively, and relentlessly.

What we made

• Shopify ↔ Instagram integration for instant shopping
  
  
• A scalable ad structure across Meta with weekly A/B testing
  
  
• Scroll-stopping formats that balanced elegance and urgency
  
  
• Content tailored to inspire and convert, from seasonal edits to offer-led carousels
  

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Why it matters

Good brands build awareness. Smart brands build systems. With the right funnel, River Woods turned social media into a growth engine—without trading elegance for clickbait.