Vanden Borre Kitchen

Vanden Borre Kitchen promises the lowest all-in kitchen price in Belgium—no fine print, no hidden fees.
That promise resonates across generations, but the brand needed a way to tailor its message across multiple platforms and demographics.

Challenge

Unlike many players in the home improvement space, VDB speaks to a wide audience—from new homeowners to seasoned renovators.
That required content across four platforms (Instagram, Facebook, TikTok, LinkedIn), each with its own tone, pace, and purpose.
The mission: drive real conversions through real clarity.

‍

‍

Our strategic take

We approached each platform like a kitchen layout: built for function, but crafted for flow. The brand’s promise—one clear price, no surprises—became our creative backbone. We focused on emotional resonance and rational reassurance, while optimizing every asset for ROAS.

What we made

• A full-channel content plan with tailored visuals per platform
  

• Graphic design and video built around daily relevance
  
  
• Strategic paid ads with clear CTAs tied to specific funnel stages
  ‍
• Reporting cycles built on cost-per-click and conversion tracking

‍
‍

‍

‍

Why it matters

Sales don’t come from slick content alone. When every post, video, and ad has a role in your funnel, performance follows.

‍